Desire to Waste
Identity Design Motion Design Web DesignMaterialistic consumption, driven by neuro-marketing and subliminal messaging, significantly impacts the environment. Many consumers are unaware of how their habits contribute to waste and environmental degradation. This lack of awareness perpetuates a cycle of consumption that harms the planet.
The Desire to Waste event at the Victoria and Albert Museum aims to shed light on these issues, inviting the audience to explore the reality behind their consumption habits and inspiring more conscious consumer behavior. The event’s visual identity is centered around waste acetate, symbolizing the material waste generated by consumerism. This choice highlights the tangible consequences of excessive consumption.
To effectively communicate this message, a strict grid system is applied across all deliverables, maintaining consistency and clarity. A distinctive void in the bottom left corner of each design element represents the environmental void created by excessive consumption, with no texts arranged in this area to allow the texture of acetate to shine through. This cohesive design approach encourages attendees to reflect on their impact on the environment through their experience in the event, promoting more sustainable consumer habits.
